Sunday, March 11, 2012

Online Marketing

As each year passes the internet becomes more popular and more of service to people all around the world, and that is fascinating to me. George Wiedemann, chairman of the Direct Marketing Association Board, calls it the single most important development for marketers since the U.S. Postal Service…it is the ultimate take out menu and the ultimate focus group. Online marketing can help companies grow in several ways: increase their profit, communicate more with their customers, and provide customers with a no hassle opportunity to purchase their products.

Marketers use the internet to gather data for marketing planning. The internet has become an integral piece of the marketing mix, spawning new products and serving as both a digital distribution channel and an electronic storefront. The net is also a strong medium for communication with target audiences--it allows two-way communication. The internet is a medium for communication and electronic commerce, which is ultimately a great opportunity for marketers.

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